Over the past quite a few years, a lot of the tobacco control world’s notice is focused entirely on marlboro lights cigarette and Camel and their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. While this was happening, Newport Cigarettes sales have been rising. Newport, for many years the No. 1 menthol cigarette from the United States, is now second in status to long-time leader, Marlboro.
According to an April 2000 article, “For that second year in a row, Greensboro’s Lorillard Tobacco Co. was the only real major cigarette maker to ship more product nationwide than it did the season before.” 1999, Newport accounted for over three-quarters of Lorillard’s sales, and claimed a 7.5 percent share from the about $50 billion cigarette market, up from 6.
9 percent in 1998, according to the Maxwell Report. A year earlier, a similar publication called Newport the “fastest growing cigarette from the country” and quoted a tobacco analyst as saying, “Pound for pound, Newport is definitely the strongest brand in the market.” Recent reports demonstrate that Newport accounts for 80 percent of Lorillard’s sales of $4.2 billion in revenue and net income of $629 million in 2000.
This has been known for over a decade that African Americans would be the “franchise” consumers of Newport, along with other mentholated cigarette brands. But the dramatic success of Newport raises questions about the rest of its audience. The current 1999 National Household Survey on Drug Abuse (NHSDA) answers some ? but not all ? of those questions.The past time that the federal government published brand preference data comparing adults and adolescents was data for 1993.
Now new data is becoming provided by the 1999 NHSDA. Unfortunately, the data from your 1993 and 1999 two surveys usually are not comparable since the 1993 youth data was depending on Teenage Attitudes and Practices Survey (TAPS) instead of the household survey. Nevertheless, it really is interesting to check out how the Newport brand fared within both surveys.In 1993, among adolescent smokers, Newport Kings cigarettes was No.
While African Americans clearly prefer Newport, the entire boost in Newport’s popularity among adolescents should not be explained by a modification of Black youth smoking rates over this period. A Centers for Disease Control & Prevention fact sheet notes that “in 1991, White students (30.9 percent) were 2.5 times more inclined than Black students (12.6 percent) to report current smoking” which similar trends were found in 1999.
Although Black adolescent male smoking rates have fluctuated, the general trend has been a leveling or slight decline. Black adolescent female current smoking rates have remained relatively low for a lot of the decade with regards to other race/gender groups.More than one-fifth of beginning smokers have become smoking Newport cigarettes ? an extremely dramatic rise from just six years ago. Newport has gone by Camel cigarettes to get No. 2 on the list of favorite smokes of White and Hispanic youth. Based on the 1999 NHSDA, 16.
5 percent of White youth smokers devqpky64 Newport in comparison to an 11.2 percent preference for Camel. Among Hispanic youth, the space was even wider ? 18.6 percent for Newport vs. 7.1 percent for Camel.
And also the Newport increase isn’t limited to youth. Lorillard’s flagship menthol brand has even increased its popularity with adults. The CDC’s 1993 estimate was that Newport had just 4.8 percent from the adult market. By 1999, the NHSDA gave Newport 15.6 percent of adult smokers ages 18-25 and 6.
5 percent of adult smokers 26 and older ? showing increase in all three age brackets.The amount of this is a result of an increased need for menthol cigarettes? It’s not possible to express because federal surveys did not ask smokers if their preferred brand was menthol or non-menthol. Inferences had to be drawn from your brand choices. However, in accordance with an analyst, writing earlier this season, “The only brand besides Newport to get market share was leading seller pall mall cigarettes, which in 1999 commanded 36.
4 percent of the market, up from 35.3 percent in 1998″.
.Within the last quite a few years, a great deal of the tobacco control world’s notice has been focused on Marlboro Cigarettes and Camel in addition to their advertising and promotional campaigns featuring the Marlboro Man and Joe Camel. Even if this was happening, Newport Cigarettes sales have been rising. Newport, for many years the No.